When it comes to generating excellent conversions from your e-commerce website, your website design is crucial. The design needs to be persuasive enough to push your visitors down to the sales funnel. From the survey conducted, 94% of the participants confirmed that they consider factors like page layout, navigation options, colour, search facilities, pop-up adverts, etc., in their quest to buy any product from that site & only 6% valued the actual content. The underlying principle in bringing out the right design for your visitors is keeping them straightforward & uncomplicated. The following are some pointers for creating persuasive web design:

1. Visuals are processed 50 times quicker than words, by the human brain. Keeping large-sized images with minimum text goes well among visitors in comprehending your compelling value proposition.

2. Give clear navigation aids – instead of a busy & cluttered layout that helps visitors know what this website is about and what are the product offerings or how their service works.

3. Prioritize the elements in your web page in the order in which you want to grab visitors’ attention. such as the call to action, value proposition, product image, and other crucial details you believe will increase conversion.

4. Bring novelty to your website to hold your visitor’s attention. Studies say that human minds always gravitate towards newer patterns & ignore the ones that are repetitive and boring. The layouts of individual pages can be altered based on the content of each page, even if the overall theme can remain similar. This would hold the interest of the guests.

5. When it comes to the product page, keep the right filters to narrow down their product selection. Do not paralyze your customers with choices. Using filters, show them 2-3 options on a page that eases them to select the right fit.

6. Always display a larger HD product image that eases customers to see the product details. Large HD photos with a 360-degree spin function increase the conversion rate of product pages by 27% when compared to regular 2D images. A customer wants to feel comfortable and informed before making a purchase.

7. A clear & standout Call-to-action button when the user is ready to take action converts far more users than showing multiple CTAs on a page or showing CTA before the customer has enough information about the site/product.

Web design should be leaner & simpler yet answer all the visitor’s queries. These principles will help you create a persuasive web design. However, there is no one-size-fits-all approach. Once you design your site, follow the conversional research framework to determine which design is best for you by doing A/B tests and appropriate analytics.

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